Social sharing is the backbone of social media and thanks to Voltier Digital & Plastick Media for the great graphic. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Check out some of the interesting stats below and the infographic below that.
- 1000 people post to Tumblr every 60 seconds
- 2000 people check in to Foursquare every 60 seconds
- Social media accounts for 24% of all time spent online
- 250 million photos are uploaded to FB every day
Also interesting to note is the statistics for people who do not share content on social media.
- A look at Twitter stats shows that only 47% of Twitter accounts are active and half of the registered Twitter users follow 2 or lesser number of people.
- 11 % of Facebook accounts are inactive.
The infographic presents some great trends for social media used by brands for promotions:
- It has been noticed that 70% of adults who use social media also shop online.
- 53% of active networkers follow a brand on social media.
- 60% of those who use digital methods to research about the products they intend to buy, learned about it on social media sites.
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